Daily Archives: December 8, 2015

Importance of First Impressions in Advertising and How It’s Formed


Advertising in BremenYou never get a second chance to make a great first impression, goes an old saying. In the world of advertising, no other words have been truer.

The truth may seem a bit harsh, but it takes your prospective clients mere seconds to judge your business. In a world flooded with advertisements of all types and lengths, an ad can only succeed if it stands out and makes an immediate positive impression.

People are drawn by visuals

It takes about seven seconds to form a first impression.

In this case, you must aim for instant attraction, which you can achieve with visual appeal. It’s no mystery why. People depend on the visual because it’s the most accessible aspect of the material, whether it’s someone’s face or a pet salon’s flyer.

According to a study by MDG Advertising, 94% of consumers are attracted by content with compelling images than content without.

This doesn’t only apply to content marketing, but also to other mediums of advertising, such as shop banners and brand logos. This is why most fleet vehicles invest in good graphics. They want to turn heads as they cruise by, while successfully making that winning first impression.

Visuals can communicate dependability

Your design doesn’t make up the entirety of your business and everything it has to offer. But what it actually offers and how it presents the information are two different things. Again, visuals play a role in this aspect.

Now, art in advertising doesn’t exist for creativity’s sake, but to arrange elements in a way that appeals more effectively to the person’s senses and emotions. Elements can include layout, font size, font size, and color scheme.

They can be designed and arranged so that the finished material, whether it’s just a banner, a website design, or a vehicle wrap, to reflect sense of credibility, reliability, and professionalism.

The power of first impressions not only applies to first dates or first corporate meetings. They serve a significant purpose in your advertising campaign, too. Through effective visuals, you have greater chances of landing a second date – or in this case, that coveted sale.