5 SEO Best Practices for Local Small Businesses

Local SEO Best Practices for Small Businesses in BrisbaneSEO is now such a crucial part of marketing that small businesses not engaging in it are sorely missing out. But SEO can sound technical and complicated to small business owners who aren’t trained in it that it might be easier to just forego it altogether. Don’t.

As more and more people turn to the Internet to do their research on local businesses, the need for a strong presence in Google’s search results will become bigger day by day.

The good thing is there are local SEO service providers in Brisbane like bambrickmedia.com.au that can help you launch a successful SEO campaign. Moreover, once you understand the basics, you can never unlearn them.

Here are a few of the basic things you need to know for better website SEO.

1. Build and optimise local pages.

All the major search engines, including Google, Bing, and Yahoo let you build your own business pages. This lets them know who you are and show your page to the relevant audience when they search for it.

2. Target the right keywords.

Stop going after the general keywords your bigger competitors have been dominating for the last five years. You won’t be able to outrank them in the search results. A free keyword tool, such as Google’s Keyword Planner, can help you look for untapped niche markets and target keywords nobody else is going for.

3. Build local links.

Reach out to local websites, such as local blogs or even national blogs in your specific industry, and reach out to them. Most of these websites will let you write an article in exchange for a bio with a do-follow link to your business website. The more people you reach out to, the better.

4. Be active on social media.

The more you engage with your audience, the more visible your page will appear in the search results. You also have the added benefit of attracting more social media followers, which fuels the virtuous circle and cements your top spot in the search results when people type in your keywords.

5. Don’t be shy. Ask for reviews.

Google loves user-generated content. And for you to have that on your website and business pages, you need people to come in and post positive reviews of your business. Consider offering an incentive for people to review your business, although make it clear to them that they are in no way obliged to give you five stars when you don’t deserve it.

While you’re building your presence across your various online properties, make sure you don’t neglect your website SEO. Give your own site some love by naturally incorporating natural keywords wherever you can. If you don’t already have one, start a blog immediately. Nothing like a regularly updated blog can make Google love you even more.