Design packs a heavy punch when it comes to impressing a potential client. Whether it’s a brochure, a website or PowerPoint presentation, the visual appeal of your chosen media form can influence client decisions on whether or not they want to do business with you.
Your website is your most powerful marketing tool online, so it’s important that it makes a good first impression. Start-up businesses in Denver can enhance their website’s appeal by following these web design elements:
The easier it is for people to navigate your website, the longer they’ll interact with it. Make sure your interface is simple, so users can find their way around it easily.
A Good Color Palette
Color adds life to your website by giving it an emotional impact. Make sure your choice of color blends well with your company’s logo and message as well. Your landing page will achieve the best results if you use the right color choices.
Powerful images are a great way to draw more users to your site. Making use of large background images overlaid with text generates a better visual experience than simply relying on text to tell a story.
Sticking to custom fonts such as Arial or Verdana can limit your brand in terms of expression. Web fonts are a good way for your company to identify against their competitors and leave subtle hints about the personality of your business.
A website is the first place customers visit when they want to learn more about a brand. Depending on how good the website design is, it could either make or break consumer perspectives. The trick lies in making sure that every factor, from the interface to the font style, blend harmoniously with what your brand has to offer.